Developing Capability
Our goal is to maximise the capabilities of Marketing practitioners
so they can build sustainable value for their organisations through marketing leadership.
The Marketing Lens is a series of 6 short, innovative videos that walk through the principles and processes of good Marketing. The Marketing Lens videos are ideal when you don't have the time or the budget to over-complicate your marketing. They provide the solid building blocks of marketing process, accompanied by a series of templates to build your own marketing plan.
Video 1 | Deciding where to play - how do we define our market?
Video 2 | Segmenting the market - how do we break the market down into meaningful segments?
Video 3 | Defining the brand - what does our brand stand for?
Video 4 | Planning for success - what's the process of building a Marketing Plan?
Video 5 | Making it happen - how do you move from strategy to implementation?
Video 6 | Measuring success - how do you measure the effectiveness of your Marketing?
$2000 + GST
The Marketing Lens Series Package including Planning Templates
“...everyone loves the first video and the template! .... we’re doing something fun, we’re doing some staff development AND we’re adding to our knowledge base and our corporate collateral.
Love it Chris!”
Skills for marketing leadership in an organisation are divided in to 3 different areas and our suite of capability development programs have been developed to deliver individual and collective learning. All of our programs can be delivered on-site or off-site and incorporate a range of learning methods including theory and the latest thinking, case-study, applied learning and application of tools.
Each module is developed to be modified for participants so the content and approach connects with existing processes and thinking within your business.
Transformational Attributes
Senior Marketing Managers are charged with leadership responsibilities that lead to transformational outcomes for an organisation.
To build maximum efficiency, Senior Marketing Managers are continually challenged to build maximum efficiency in their marketing teams. Our suite of programs are crafted to develop those skills that can lead to marketing excellence in an organisation:
Modules:
Insight development
Leading Creative and Productive Teams
Change Management
“A recent creativity workshop introduced participants to some of the theory around working creatively and to some of the specific tools and methods of working that can build creative solutions within the organisation. The afternoon was devoted to applying those tools and techniques to a particular issue for the organisation.
The benefits were threefold: a good team-building day; the learning of new techniques that can be applied across the organisation; and a suite of potential solutions for the relevant team.”
Planning Skills
In our work with marketing teams across many organisations it is evident that professional development and skill levels vary among individuals and organisations. The ability to utilise sophisticated planning tools, think analytically and manage initiatives effectively are all part of a marketer's role and responsibilities. In our Planning Skills Modules we incorporate the best models, the latest thinking and case studies to develop skills in these fundamental areas.
These are team activities with the benefit of building team, developing consistent thinking and process and the modules incorporate tools for translating these skills and processes back in to the work environment.
Our Modules include:
Brand Planning
Category Planning
Analysis
Commercial Acumen
Project Management
“The practical work on our brand was great - a good way to practice working in teams and some great discussion around the brand. Overall, really enjoyed the day and getting everyone together - great for team bonding and collaborating with people we don’t get to see often! Looking forward to the next session!”
Technical Knowledge
Working in marketing is to experience a fast-paced and rapidly changing environment. New tools, techniques and technologies make day-to-day working a constant learning experience. We work with our partners and your suppliers in each area of expertise to bring you training modules with the latest thinking and tools in these areas:
Social Media
Digital Tools
Public Relations
Legal
Market Research
Advertising Process
Product Development
Packaging Development
Pricing
Sales Forecasting
Sustainability for Marketers
Recent events are seeing a higher-than-ever interest from the community in the concept of sustainability .
Within organisations, Operations, Corporate Affairs, Legal, and Supply Chain are ensuring that they are
complying with regulations and meeting community expectations
But what are Marketing doing?
In leading organisations, Marketing is recognising that Sustainability is
an opportunity to create value.
Value for the consumer.
Value for the community.
Value for the environment.
And, value for the shareholder .
Are you moving fast enough?
Circ Consulting has developed a ‘Sustainability for Marketers’ training module, which:
Explains the basic concepts of Sustainability
Explains why it is important for Marketers
Demonstrates best practice
Shows examples of Marketing creating value through Sustainability
Facilitates clients applying the Sustainability lens to their business, so that they can understand
the opportunities and develop tangible ideas
The module has been developed, and is delivered, by leading experts in Sustainability and Marketing .
“The Circ Sustainability module opened my eyes – this is not a ‘problem’, but an opportunity to create value through some innovative thinking. And we need to get on with it!”
“I didn’t just come away with more knowledge, but also with tangible ideas on how I can do things better on my brand”
Case Study
Our client, the Australian business of a large FMCG, was experiencing difficulty in understanding the legal requirements around Marketing to Children. The various codes (AFGC and AANA and their own internal global code) were complex and differed in structure and level of regulation. Internally, changes in personnel also had resulted in a loss of knowledge in this area.
By working through all the codes, we created a "Marketing to Children" manual for brand managers and agency partners which included a process to determine if marketing activities were compliant with the codes and clearly outlined the business risk associated with certain marketing activities. The program also included interactive training sessions, including case study analysis, that ensured understanding by the team and total clarity about accountability.
The program was extremely well received by our client and has been successful in changing behaviour. As changes continue to occur in this area both internally and externally, this program continues with our client.